Q GUILD PRESS RELEASE
WINNER OF BEST WELSH BEEF & WELSH LAMB PRODUCTS AT 2016 SMITHFIELD AWARDS
Martin Player, the butcher from Whitchurch in Cardiff who counts Gareth Bale's parents among his regular customers, rose to the top of the table in the prestigious Q Guild of Butchers Smithfield awards, helped by a special Welsh Beef burger he developed to celebrate the Wales football team's success at Euro 2016.
Among well over 500 entries submitted by top artisan meat producers from across the UK, the judges found Martin Player's Euro 2016 burger with chilli and garlic to be a cut above in the PGI Welsh Beef category.
But it turned into a double celebration for the Cardiff butcher, as he also scooped the award for the best PGI Welsh Lamb product for a kitchen-ready Greek-style lamb roast. Martin also claimed nine of the Q Guild's 'gold awards' for products as wide-ranging as Dry Cured Back Bacon and Meatballs in a Brazilian Pepper Sauce.
Winners were announced at a ceremony in Ironmongers Hall, London, when the awards were presented by the acclaimed writer and food critic Tom Parker Bowles. Both the Welsh Lamb and Welsh Beef prizes were sponsored by Hybu Cig Cymru - Meat Promotion Wales (HCC), which supports independent butchers through its 240-strong Welsh Butchers' Club.
According to HCC Head of Communications Owen Roberts, the awards were a testament to the quality of Welsh red meat and the innovation of independent butchers in Wales.